![]() ![]() Pengaruh Kualitas Fitur, Desain,Iklan, KepuasanKonsumen Dan Kebutuhan Mencari Variasi Terhadap Keinginan Berpindah Merek Handpone. (2006), AnalisisMultivariate, 6th ed., Prentice-Hall, Madrid. Hair et al, (1998), Multivariate Statistical Analysis, 4th Edition. Customer Loyalty: Menumbuhkan dan MempertahankanKesetiaan Pelanggan. Semarang: Badan Penerbit Universitas Diponegoro. Aplikasi Analisis Multivariate dengan Program SPSS. (2006), Metode Penelitian Manajemen: Pedoman Penelitianuntuk skripsi, Tesis dan Disertai Ilmu Manajemen. PsychologicalBulletin, 103 (3) : 41-423.Īugusty, Ferdinand. (1998), Structural Equation Modeling inPractice A Review and Recommended Two Step Approach. Managing Brand Equity: Capitalizing on the value of a brandname. In other words theindependence and intervening variables have the effect of increasing thedependent variable if only the independent variables and the intervening canbe improved by Samsung product manufacturers.Īaker, D. ![]() Because of the 9 hypothesistested in this study have CR value above 1.96 or P value smaller than 0.05,Then all hypotheses tested reject Ho and accept H1. ![]() Hypothesistesting was done by using indicators CR and P. This study the number of samples used is 120 people. Thepopulation used in this study is the people who use Samsung products in Kendari City. Samsung is able to defeat the famous Apple that has a strong user base, loyal,and fanatical, but in fact, Samsung has a bigger share of the market. Kendari as one of the regionalmarkets in Indonesia surprisingly placed Xiaomi was in first rank in mobilephone brand loyalty for the first time. But due to lack of innovation, then theloyalty of its users were also reduced. Samsung is one big company that hasmany users and they are very loyal. One of the marketing element that affect consumer behavior is the combinationof product management and promotion mix. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |